Social Media Video Production Company
Videos are quickly becoming king in the social media landscape. Not only are social media videos visually appealing, they are also effective at keeping your audience engaged.
Social videos open up doors to generate leads, create brand loyalty and boost engagement. And behind every successful brand or business, there is a social media video production company that helps them present their products and services distinctively and efficiently to the world through captivating videos. As a leading agency in Singapore and beyond, we can help you make the best use of videos for your social media marketing strategy.
Types of Social Media Videos
Videos have dominated the social media landscape for a while now. Not only are they more visually appealing than texts, but they are also effective in retaining the attention of your audience. Leverage on the algorithms of social platforms by staying miles ahead of your competitors; here are some of the social media video types you can consider for your marketing strategy:
1. Promoting Offers and Deals
Let’s face it — everybody loves a good sale. Customers are always interested in knowing what offers and deals a brand has to offer. Hence, creating videos promoting your latest offers and sales will always keep you a step ahead.
Here is how we’ve recently collaborated with Pomelo for their 11.11 sale and revealed their exciting offers in the most creative way.
2. Making Announcements
Social media is a great way to make any announcements about your products and services. Rather than keeping it simple, you can go the creative route, just like our agency did for Singapore Airlines, by creating a video about their safety precautions.
3. Demonstrating Products
Social videos can also help influence your audience’s purchase decisions.
See how our production company collaborated with Under Armour by executing this media campaign to inspire local sports enthusiasts while highlighting the benefits of their product.
Epitome Collective – The Social Media Video Production Agency You’re Looking For
Planning to take your brand forward through great visual storytelling? Epitome Collective, one of Singapore’s leading social video production agencies, can pave the way for you. Our team of creatives possesses the requisite skills and expertise, and is passionate about bringing creative ideas to life.
To get your audience talking about your brand, here are the steps we take to create the best social media video for you:
- Pre-Production – In this stage, we discuss goals, generate ideas and plan out the script and strategy for your company’s video.
- Production – The stage where the creative ideas are converted into visual storytelling.
- Post-Production – This step involves editing the audio and visual materials to create the final video.
Take your brand a notch higher by enticing your social media audience through an engaging video that leaves a lasting impression. Tell us about the visions you have for your brand, and our social video production team will turn them into reality.
Apart from social media video production, our agency can also help you with TV commercial video production, corporate video production, branded content video production and more. Connect with us today and let the magic happen. Call us at +65 91700616 or email us at info@epitomecollective.com.
Meet Our Agency’s Stellar Social Video Production Team
Our remarkable social media videos are the brainchild of an equally remarkable production team. Let’s quickly introduce you to our company’s key players:
Film Director
A maestro in directing diverse video content, our film director creates content that echoes with the audience and aligns with the unique demands of social media platforms.
Social Media Strategist
With an in-depth understanding of social media trends, our strategist ensures our content meets your objectives and deeply engages the audience.
Producers
Our seasoned producers oversee the entire production process, from pre-production planning to post-production, ensuring quality content delivered within your timeline and budget.
Videographers & Editors
Our videographers and editors excel at creating visually captivating videos that stand out in the fast-paced social media world.
Motion Graphics & Animation Artists
Our team of artists specialise in creating engaging graphics and animations, enhancing the storytelling and messaging of our videos.
Together, we at Epitome Collective are ready to bring your vision to life, one frame at a time. Connect with us today – dial +65 91700616 or email info@epitomecollective.com!
Frequently Asked Questions About Our Social Media Video Production Company
A good social media video for any brand, agency, or company must stand true to what they believe. Capturing the audience’s attention and keeping them engaged for a long time is the essence of a high-quality social media video production. Crafting high-quality content and converting it into a compelling story about the brand will appeal to the target audience and offer value.
The main components of an effective social media video include:
- The social media platform for which you are creating the video
- Research on the demographic and audience we are targeting
- Video script
- Visual Boards
- Visual content supporting the script
- Production plan
- Video Editing
- Optimising content for respective social platforms
- Adaptations and cut downs
To plan a social video:
- Start by setting goals for video marketing
- Decide on the social media platform
- Determine the best creative approach and style of video for your campaign
- Shooting the content
- Post-production workflows
- Posting the video
- Promote the video
- Analyse the metrics
Producing a social media video is not the same as creating a regular video where you just have to talk about your brand. The video needs to be engaging enough to make viewers not close out of it as soon as the video starts playing. The hours invested by a video production agency to create a video for your company’s social media accounts will typically involve social listening, creative direction, pre-production, production, and post-production. All this collectively decides the total time required for a particular social video to be complete.
A lot of factors have to be considered to finalise the cost of a social media video. The type of the video and how much effort has been put into it will determine the social video production costs. For a detailed estimate of the production costs, you can contact our video production company in Singapore via email at info@epitomecollective.com or call us at +65 91700616.
Epitome Collective boasts extensive experience in producing captivating and high-quality social media videos for a diverse range of clients. Over the years, our company has collaborated with global brands and local businesses to craft commercials that resonate with target audiences, communicate the intended message, and drive results. Our expertise in storytelling, creative concept development, and production techniques allow us to create commercials and other creative collaterals that leave a lasting impression.
Ensuring the quality of our social media video production services is a priority at Epitome Collective. We are unwavering in our commitment to client satisfaction and work meticulously to ensure that our videos align with, and often exceed, client expectations. Our modus operandi involves understanding the client’s objectives and the core message they want to deliver in the video. This primary step helps us to create a strong narrative that communicates the intended message and accords with the client’s goals. In addition to that, we maintain open and frequent communication with the client to update them on progress and address any issues that may arise during the production process. We actively involve our clients in key decision-making stages such as concept development, scriptwriting, casting, and location scouting. This inclusive approach ensures that the client’s vision and preferences are not only considered but also integral to the production process. Our experienced team of directors, producers, editors, content creators, and writers commit to delivering high-quality content, backed by stringent quality control measures at every stage of production. During post-production, we share video drafts with the client for review and feedback, and make necessary adjustments to ensure the video aligns with their expectations before final delivery. We also understand that client requirements can change and project scopes may evolve. Therefore, our team at the agency remains flexible and adaptable, ready to alter our approach in response to new requirements or feedback.
At Epitome Collective, we focus on several key components when producing social media videos. The initial step involves understanding the client’s objectives and the core message they want to express in the video. This foundational step is crucial as it allows us to construct a strong narrative that effectively communicates the intended message and aligns with the client’s goals. We also define the target audience with the client, which helps us tailor our storytelling approach to echo the viewers’ values, preferences, and interests. The story structure is then developed, involving a clear beginning, middle, and end, providing a guide for the viewer to navigate through the narrative. We ensure that the characters in the story are relatable to build an emotional connection with the viewer, making the story more engaging. We focus on building emotional arcs within the story to trigger various emotions like joy, sadness, surprise, or inspiration in the viewer, making the video experience more impactful. Visual storytelling is enhanced by our skilled directors, cinematographers, and editors, who employ elements such as camera angles, lighting, colour grading, and composition. We pay close attention to the pacing and rhythm of the video to maintain viewer interest and leverage sound design and music to create an immersive atmosphere.
Our collaboration process involves an initial consultation, concept development and scriptwriting, storyboarding, director pre-bid options, creation of treatments, pre-production planning, production updates, post-production collaboration, and final review and delivery.
Yes, our company offers a comprehensive range of additional services, including post-production editing, animation, motion graphics, localisation, sound design, and music scoring for our social media video productions.
At Epitome Collective, we start our process by delving into the client’s objectives and the core message they wish to convey through their social media video. This pivotal first step allows us to devise a compelling narrative that effectively communicates the intended message and harmonises with the client’s aspirations. During the initial consultation, we discuss the client’s goals, identify the target audience, and examine the message they desire to relay. This early dialogue enables us to gain a solid understanding of their expectations and acts as a foundation for a fruitful collaborative relationship. As we progress with the concept development and scriptwriting, we keep a clear line of communication with the client, offering our creative suggestions and integrating their feedback to ensure that the concept and script resonate with their vision and brand message.
Our company’s social media video production process begins by understanding the brand’s goals and objectives. We delve into vital questions such as who the target audience is and what message(s) the client wants to convey. We then collaborate closely with our clients to develop a detailed brief outlining the key elements of the video, like tone, duration, graphics requirements, etc. Upon approval of this brief, our experienced scriptwriters start crafting scripts that are rich in semantics and create compelling narratives. We engage in multiple rounds of review and editing with both internal teams and our clients to ensure the scripts meet our high standards. Our team then brings these scripts to life during the storyboarding phase, visualising each scene with illustrations or photographs. This process breaks down the project into manageable sections and aids in planning from start to finish. We also consider sound effects and music tracks required for the final production during this stage. Finally, we focus on concept creation, which entails integrating all these diverse elements – visuals, audio, voiceover – into a cohesive package that delivers a clear message while remaining true to the brand’s identity and current industry trends. Throughout this entire process, Epitome Collective works collaboratively with our clients to ensure that their vision is faithfully portrayed in the end product.