Do you ever find yourself aimlessly scrolling through your social media feed, only to be halted by a captivating social ad? It’s common in today’s digital landscape, where these commercial videos have become the staple diet for brand communication. Social ads have made an indelible mark in shaping consumer culture, from sharing the crispiest chips to the latest bit of tech or the hottest beauty services in town. Let’s delve a bit deeper into this fascinating world, shall we?
The Sparkle of Social Ads
Social ads aren’t merely adverts masquerading as posts on your favourite social media platforms. They’re precision-tuned missiles designed to deliver key messages to your audience’s feeds. To say they’re important in today’s digital ecosystem would be like saying tea is a tad essential to the British way of life.
Secret Ingredients of Social Ad Magic
What transforms an ordinary social ad into an attention magnet? The magic trifecta: aesthetic allure, emotional resonance, and relatability.
Aesthetic allure: If your ad looks like a pie left out in the rain, nobody will stop their scroll. Quality commercial advertising photography and videography can bring your product or service to life in a truly delectable way. Even if the product or service doesn’t meet the target audience’s needs, viewers may still share the advertisement for the production value.
Emotional resonance: With commercial advertising, it’s all about hitting the right emotional chords. Whether it’s nostalgia, joy, or that warm fuzzy feeling you get when you slip into your favourite jumper, emotional resonance can dramatically increase the impact of your social ads. Just think about those impeccably produced ads that resemble a movie scenario; those are what we call making an impression!
Relatability: Your audience needs to see themselves in your ad to easily connect with the people, situations, or messages you’re conveying. If you’re trying to sell hipster coffee, best not to feature octogenarian tea drinkers in your visuals, right? Bring your laser focus into the game and ensure your branding is coherent.
The Epitome Collective Method
How does one whip up a social ad that captivates, resonates, and relates? At Epitome Collective, our methodology could be a secret recipe sprinkled with three core stages.
First, strategic planning – akin to blueprinting, we identify objectives, align messages, and scrutinise audience demographics to ensure we hit the bullseye. Take a look at our collaboration with KFC for their #BITEME campaign. During pre-production, we thoroughly conducted research on the latest trends and cultural insights to ensure our video content would resonate with the brand’s target audience.
Second, we craft the content, which involves creating a creative concoction of visually striking aesthetics and emotionally resonant narratives.
The last stage? Speed is the name of the game at Epitome Collective. We believe in staying one step ahead, crafting top-notch content that stands out from the crowd with our lightning-fast turnaround time. For example, we worked with Singapore Airlines to showcase the company’s signature hospitality once borders reopened after a long travel hiatus.
By following this holistic approach, every element melds seamlessly to create timely, relevant, and highly effective ads that captivate viewers and incite the right reactions.
Epitome Collective in Action
If you need proof of the pudding, we’ve got it by the bucketful. For instance, our ads for Pomelo 11.11 campaign perfectly captured fashion as a multisensory experience through ASMR. The visually striking animations, transitions, and relatable narrative combined to produce a social ad that didn’t just stop thumbs; it started conversations and inspired action.
But that’s not all. We can also include user-generated content (UGC), content created by users, customers, or fans of a brand, to further add authenticity, credibility, and relatability to the brand’s messaging. Our skilled team of video editors and designers will then apply their expertise to enhance the UGC through post-production techniques, including editing, colour grading, adding visual effects, optimising sound, and more.
After all, we’re not just any run-of-the-mill agency—we’re a creative collective with a difference. Ready to make your social ads unmissable? Give us a bell, and let’s craft something extraordinary together.