Under Armour’s new campaign is all about real, powerful women.
The message is simple but powerful: real women are strong and capable, and Under Armour gear can help them reach their full potential.
We wanted it REAL!
With fast paced movements, natural lighting, and raw on set sound, the brand has created a realistic ad campaign that shows REAL WOMEN grinding their way towards their goals.
We wanted to EMPOWER!
Under Armour understands that it takes more than just athletic gear to push women to KEEP MOVING WITHOUT HESITATION!
With our focus on real women and its edgy, empowering message, Under Armour’s latest campaign is sure to inspire women everywhere to keep moving forward.