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02 May 2023

Top Video Production Trends in Singapore

Ah. Finally, we get to talk about something we love – video production trends in Singapore. 

You know what they say, “a picture is worth a thousand words,” but a video is worth a million. 

As a leading production company in Singapore, we know just how important it is to keep our fingers on the pulse of the latest trends in the industry. That’s why we’re here to give you the lowdown on what’s hot and what’s not in the world of video ads and branded content.

What Kind of Ads Create Conversion?

First things first, let’s talk about conversion. In marketing, the ultimate goal is to convert viewers into customers. So, what kind of ads drive this change? Well, it’s all about making an authentic connection with your audience; you need something that closely resonates with them or their needs.

Just think of it like a first date. You want to make a great impression and show them why you’re worth their time and effort (as well as the $$$… eventually).

3 Trending Video Production Strategies and Technologies in Singapore

Now, let’s get to the juicy stuff. What are the top video production ad trends in Singapore? Drumroll please!

Trend #1: Interactive videos 

It’s like those choose-your-own-adventure books but in video form! These ads in Singapore use immersive video production techniques to allow heightened viewer interactions. From making their own choices throughout the virtual reality videos to viewing products from 360 degrees, it’s a great way to give users a unique experience that can make your brand more memorable!

Get started with interactive videos by learning more about how you can engage your audience through different functions and means. If you need more personalised advice, reach out to professional production houses like Epitome Collective that can tailor your video strategies to your brand for effective brand positioning!

Trend #2: Impactful Branded Editing

Who doesn’t love a good animated production? Showcase your brand’s personality and add a striking touch of life to your content with some video editing and post-production magic. After all, with animation, the possibilities are endless. Integrate them into branded company stories, short-form reels to boost awareness outside of Singapore or product breakdowns and create anything your heart desires! 

Check out some of our collaborations with prestigious partners like Spotify and Adidas x Foot Locker to get a feel of high impact editing that embodies a brand’s message in the video’s form and editing. 

Trend #3: Live videos 

Moving in tandem with the rise of social marketing, live videos are booming in popularity, and influencer marketing on social media is here to stay. Introduce your branded message or company’s services in real-time and give your audience a behind-the-scenes look from a user’s perspective!

Unsure where to begin? How about starting with live videos on the following platforms: 

  • Instagram
  • YouTube
  • TikTok

If you really wish to incorporate live videos into your long-term marketing strategy, you can also consider useful tools such as Be.Live or Restream. These tools enable multichannel streaming that will help to increase engagement while collecting insightful data to aid in future planning. 

Boost your Brand with Epitome Collective’s Video Production Services

Working closely with our clients to bring their unique stories and selling points to life, at Epitome Collective, we challenge ourselves to make the perfect marketing campaigns pop! 

With our eyes set on the desires of our client’s audience, we tailor branded video content for their ads on various platforms, from Tiktok reels to cinema theatre ads and television commercials. In the past years, we’ve done a lot of work with some stellar brands and companies, but we are ever hungry for more. 

Ultimately, as a production house in Singapore, we take pride in staying on top of the latest trends in the industry. It’s what sets us apart from the rest. So, if you’re looking to create awesome content that looks great and drives results, give us a shout. We’d love to help!