Social Media Video Production Company
Videos are quickly becoming king in the social media landscape. Not only do social media videos catch the eye, but they are also proven to keep your audience hooked and engaged.
Social videos unlock opportunities—whether it’s generating leads, building brand loyalty or boosting engagement. Behind every successful brand, there is a killer social media video production company making sure their products and services stand out. That’s where we come in.
Epitome Collective is a top-tier social media video production company in Singapore, creating bold, high-quality videos that capture attention on platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. Our mission? To amplify your brand’s visibility, drive engagement, and turn views into conversions with video content designed specifically for social media. As a leading agency in Singapore, we’ll help you level up your social media marketing game with videos that don’t just look good—they perform.
Types of Social Media Videos
It’s no secret—videos have been ruling the social media game for a while. They’re more than just eye-catching; they’re a powerhouse for grabbing and holding your audience’s attention. Want to stay miles ahead of your competition and ride those algorithm waves? Here are some killer social media video types you should consider for your marketing strategy:
1. Deals and Offers Promotion Video
Let’s face it—everyone’s chasing that perfect deal. And when your brand’s got offers worth talking about, you need a video that grabs attention and makes people move. At Epitome Collective, our agency creates bold, vibrant videos for social media that put your deals front and centre. With killer visuals and messaging that drives urgency, our videos make sure your audience knows they can’t afford to miss out.
Take our recent collaboration with Pomelo for their 11.11 sale—we brought their offers to life with creativity that turned heads and drove action. When it comes to making your promotions impossible to ignore, we’ve got you covered.
2. Announcements Videos
When it’s time to make a statement, social media is where your brand needs to shine. Whether it’s a product launch, a major update, or an event around the corner, our announcement videos don’t just inform—they captivate. We deliver clear messaging with a creative edge that sticks. Why settle for the ordinary when you can go bold? Just like our work for Scoot x STB (Singapore Super Fan) on TikTok, which racked up a combined 55.3 million views. Our agency took their announcement viral, making sure it couldn’t be ignored. Ready to make some serious noise with your next big move? We’ve got you covered.
3. Product Demos and Explainers Videos
When it comes to driving purchase decisions, nothing works like a killer product demo or explainer video for social media. At Epitome Collective, we bring your product or service to life with videos that do more than just show—it’s about making your audience feel the value. We dive deep into how your product works and why it’s a game-changer, giving your customers a reason to choose you.
Check out how our production company teamed up with Under Armour to create a social media campaign that inspired local sports enthusiasts while highlighting the benefits of their product in action. We didn’t just show the product in the video—we made sure it stood out.
4. Customer Testimonial Videos
Nothing builds trust like hearing it straight from the source. Customer testimonial videos on social media feature real customers sharing their experiences with your brand, product, or service. These authentic stories are social proof that speaks volumes—potential customers are more likely to engage with brands that have proven results. Testimonials act as powerful endorsements that can turn curiosity into conversions, making them a game-changer in influencing purchasing decisions.
5. Influencer Collaborations
At Epitome Collective, we partner with influencers to create video content that truly connects with their audience. By leveraging the power of influencer marketing, our agency amplifies your brand’s reach and engagement with highly targeted communities. Take our collaboration with Olympic surfer Rio for Optimum Nutrition, where we captured his lifestyle and athleticism while driving serious brand engagement. These partnerships deliver your message in an authentic, relatable way, boosting brand awareness and sparking real engagement across social media.
6. Event Highlight Videos
At Epitome Collective, our event highlight videos capture the key moments that make your event unforgettable—whether it’s a corporate gathering, product launch, or community engagement. These corporate video productions are built to create post-event buzz, keeping the excitement alive and reaching wider audiences on social media. From featuring David Beckham for AIA to the electric energy of DJ Mag’s Top 100, our company covered some of the biggest names and activations. We’ve also partnered with brands for events like Spotify On Stage, Mercedes, Don Julio, BYD, and the Standard Chartered Marathon, ensuring your event shines long after it wraps up.
Why Choose Our Social Media Video Production Company?
Choosing our social media video production company means collaborating with a team known for its distinctive strengths and value propositions.
- Expertise: Our talented professionals specialise in creating videos for social media. They use their industry knowledge to create videos that resonate with audiences on various platforms. Moreover, our agency stays ahead of trends to ensure your content stands out.
- Quality: We are dedicated to producing high-quality, professional videos that consistently exceed client expectations. Our keen attention to detail guarantees that every aspect of your social media video meets the highest standards of excellence.
- Tailored Solutions: We understand that each brand has unique requirements, which is why our agency offers customised solutions to fit your specific goals. Your vision informs our creative approach, resulting in social media videos that authentically reflect your brand.
- Customer Satisfaction: With a proven history of success, our social media video production services have garnered numerous positive testimonials from satisfied clients. We pride ourselves on building strong partnerships and delivering impactful results that enhance brand loyalty and engagement.
Epitome Collective Social Media Video Works
Browse our portfolio, showcasing how our agency creates engaging social media videos that capture attention and drive interaction across various platforms.
Fit Flop
Overview:
The collaboration with FitFlop turned up the heat in Singapore’s Orchard Road by infusing summer vibes into renowned landmarks to celebrate their brand-new store opening and build excitement.
Execution:
Over an exhilarating 2-day shoot for their social media campaign under the summer sun, Epitome Collective brought creativity and energy to the forefront. Our video production company captured vibrant and engaging content that highlighted FitFlop’s lively spirit and showcased their latest collection. The shoot was a blend of fun and hard work, with the team exploring innovative ways to emphasise the brand’s summer theme and connect with the audience.
Outcome:
The dynamic content produced by our social media video agency effectively drew attention to FitFlop’s new store, generating buzz and excitement among potential customers. The final outcomes of our services not only elevated their brand presence but also reinforced their reputation for fun, stylish, and comfortable footwear.
TikTok
Overview:
TikTok engaged with our social media video services to encapsulate the essence of 2021 in a vibrant 1-minute video, focusing on the theme of joy and authenticity.
Execution:
Compressing a whole year into a minute was a challenge, but by centring on the joy found in user-generated content, our video agency showcased the genuine connections built within the social media app. We selected organic content that highlighted TikTok’s community spirit and added playful motion graphics to enhance the lighthearted vibe. This combination perfectly captured a year of making and spreading joy, even in challenging times.
Outcome:
The final video effectively showcased the joyful and authentic experiences shared on TikTok throughout 2021. It resonated with viewers, reinforcing TikTok’s reputation as a platform for genuine connections and uplifting content.
MBS
Overview:
Our video production company collaborated with Singapore’s iconic Marina Bay Sands, highlighting the unparalleled passion and dedication we bring to producing social media content. Tasked with creating twenty reels, we aimed to encapsulate the entire Marina Bay Sands experience, showcasing their breathtaking amenities, vibrant community, and sensational events.
Execution:
To bring these experiences to life, our agency employed a diverse range of social media video production techniques tailored to each theme. Using masking, synchronized fast cuts, and seamless transitions, we focused on highlighting every intricate detail. This meticulous approach ensured that each reel vividly captured the essence of Marina Bay Sands, from luxurious suites to dynamic entertainment events.
Outcome:
The captivating videos effectively showcased the grandeur and vibrancy of Marina Bay Sands. The detailed and creative approach resonated with viewers, enhancing Marina Bay Sands’ brand presence and engaging their audience with visually stunning content that celebrated their unique offerings and exceptional experiences.
Pomelo 11.11 ASMR
Overview:
Our video production company partnered with Pomelo to conceptualise and execute a captivating 11.11 sale campaign centred around the sensory experience of fashion. The social media campaign aimed to evoke emotions and aspirations tied to acquiring Pomelo’s products, emphasising that fashion is more than just clothing—it’s a form of ASMR, triggering joy and sensory delight.
Execution:
Epitome Collective crafted visually compelling content that highlighted the sensory journey of shopping with Pomelo. The campaign resonated with new customers by showcasing not only the products but also the lifestyle and experiences associated with them.
Outcome:
The Pomelo 11.11 sale campaign successfully attracted a new wave of customers by leveraging the sensory appeal of fashion. Our video agency’s strategic approach to storytelling and visual communication enhanced Pomelo’s brand perception and social media engagement levels.
STB x Scoot
Overview:
Step into Singapore’s captivating world through the lens of Epitome Collective, where each frame narrates a tale of collaboration, creativity, and cultural immersion. Partnering with Scoot Airline and the Singapore Tourism Board (STB), we embarked on an exciting journey to showcase the beauty and vibrancy of this dynamic city-state.
Execution:
Our video production process involved meticulous planning and execution to ensure each shot captured Singapore’s essence. From scouting locations to managing logistics, our agency worked diligently to craft a seamless visual narrative that portrayed the best of Singapore on social media. The project included: Detailed Planning: Ensuring that every scene and location reflected Singapore’s unique charm and energy. Location Scouting: Identifying the most picturesque and iconic spots across Singapore. Logistics Management: Coordinating the movement of crew and equipment to maintain efficiency and quality.
Outcome:
The resulting videos provide a unique perspective into Singapore’s enchanting world, whether you’re an avid traveller or a curious explorer. Through our lens, viewers experience the dynamic fusion of modernity and tradition that defines Singapore. Our collaboration with Scoot Airline and STB successfully highlighted the city-state’s allure, encouraging tourism and exploration. This social media video project is a testament to our production company’s ability to blend storytelling with visual artistry, creating compelling content that resonates with diverse audiences.
Level Up Your Social Media Presence with Epitome Collective
Ready to elevate your brand’s social media game and make a lasting impact? Connect with our video production agency, where we create bold, head-turning video content that stops the scrolling and delivers real results. Let’s collaborate to bring your vision to life with high-energy visuals that captivate your audience and drive your brand forward.
Don’t settle for the ordinary—reach out today, and let’s create something extraordinary that gets your brand noticed!
Frequently Asked Questions About Our Social Media Video Production Company
A killer social media video captures the essence of your brand or company and keeps viewers locked in. It’s all about grabbing attention from the first second and telling a story that resonates. High-quality content that stays true to what your brand believes while offering value to your audience is what makes an impactful social media video.
The core elements of an effective social media video include:
- Choosing the right social media platform
- Knowing the target audience and demographics
- Crafting a compelling video script
- Developing visual boards
- Matching visuals to support the script
- A solid production plan
- Expert video editing
- Optimising content for each platform
- Creating adaptations and cut-downs for different formats
Planning a social video is all about strategy. Here’s how we do it:
- Set clear goals for your video marketing
- Choose the best social media platform
- Decide on the creative approach and style
- Shoot the content
- Work through post-production edits
- Post and promote the video
- Analyse performance metrics to gauge success
Social media video production isn’t just about filming and posting. It’s about creating engaging content that stops the scroll. The process involves social listening, creative direction, pre-production, production, and post-production workflows. The total time depends on the scope, but our company dive deep into every step to ensure the video is crafted to perfection and resonates with your audience.
A lot of factors have to be considered to finalise the cost of a social media video. The type of the video and how much effort has been put into it will determine the social video production costs. For a detailed estimate of the production costs, you can contact our video production company in Singapore via email at info@epitomecollective.com or call us at +65 91700616.
Epitome Collective boasts extensive experience in producing captivating and high-quality social media videos for a diverse range of clients. Over the years, our company has collaborated with global brands and local businesses to craft commercials that resonate with target audiences, communicate the intended message, and drive results. Our expertise in storytelling, creative concept development, and production techniques allows us to create commercials and other creative collaterals that leave a lasting impression.
At Epitome Collective, quality isn’t just a box we tick—it’s the foundation of everything we do. We work with social-first directors who live and breathe social media. They know the platforms inside out, spending their nights doom-scrolling, so they’re always in sync with the latest trends and what truly connects with audiences. This deep understanding of social content allows us to craft videos that don’t just look good—they engage and resonate.
From day one, we dive into your brand’s goals, ensuring the narrative hits home. You’re with us every step of the way, from concept development and scriptwriting to casting and location scouting. Open communication and collaboration are key, and we make sure your vision drives the entire process.
During production, our expert team—backed by strict quality control—makes sure every shot is flawless. In post-production, we fine-tune every detail, sharing drafts for feedback and making adjustments until your social media video is exactly what you envisioned. And because we know that things change, we stay adaptable, ready to evolve our services with your needs.
At Epitome Collective, we don’t just create social media videos—we craft experiences that demand attention. Our service starts with nailing the hook in the first few seconds. We know how to stop the scroll with bold visuals, unexpected moments, and storytelling that instantly draws your audience in. If we don’t capture them from the start, we’ve already lost.
Once we’ve got their attention, it’s all about keeping them engaged. We work with you to understand your brand’s message and define the target audience so we can craft stories that hit home. Whether it’s a strong narrative arc or an emotional jolt, we create relatable characters and build emotional highs that connect, from joy to surprise and everything in between.
Our social-first directors are experts in producing content that looks and feels like organic, UGC-style videos—authentic, relatable, and perfectly tailored to each platform. They understand the power of raw, real content that resonates with your audience. We focus on delivering that platform-native feel, using pacing, sound, and music to create an immersive experience that feels authentic but hits all the right brand notes.
The result? Social media video, that hooks your audience in the first few seconds, keeps them glued, and leaves a lasting impression—content that feels real and resonates deeply with your viewers.
Our collaboration process involves an initial consultation, concept development and scriptwriting, storyboarding, director pre-bid options, creation of treatments, pre-production planning, production updates, post-production collaboration, and final review and delivery.
Absolutely. At Epitome Collective, we don’t just stop at filming. Our company offer a full range of additional services to take your social media videos to the next level. From video editing services and animation to motion graphics, localisation, and sound design, we’ve got everything you need to create videos that stand out and hit hard on every platform.
At Epitome Collective, it’s all about understanding your brand inside and out before we get to work. Our agency dives deep into your objectives and the core message you want your social media video to deliver. This first step is crucial—it’s where we start shaping a story, creating content, and building a visual connection that resonates with your audience and aligns with your brand’s voice.
In our initial consultation, we break down your goals, target audience, and the message you want to get across. This early conversation ensures we’re on the same page from the start and sets the tone for everything that follows. As we move through concept development and scriptwriting, we keep communication wide open. Our team brings creative ideas to the table, while your feedback ensures the content and visuals reflect your vision, building a connection that goes beyond expectations and stays true to your brand.
At Epitome Collective, every social media video starts with one mission: grabbing attention instantly and keeping your audience hooked. Our agency begins by diving deep into your brand’s goals and target audience—because nailing the right hook and ensuring content relevance is critical in the fast-paced world of social media. Who are we talking to? What’s the message? And how do we make it land within the first few seconds? After locking in these details, we work closely with you to develop a detailed brief covering everything from tone, duration, visuals, and alignment with current social media trends.
Once the vision is set, our expert script writers get to work crafting scripts that hit the right tone of voice and are optimised for each platform. Every script is designed to not just tell your story but to capture your audience’s attention from the very first second. We go through multiple rounds of review and refinement—both internally and with you—to ensure the script is on point.
Next comes storyboarding, where we bring the script to life with visuals, laying out each scene and pacing to ensure it flows and keeps viewers engaged. We also consider how to leverage trending audio throughout the process—because using the right, popular sounds is key to maximising engagement on platforms like TikTok, Instagram, and more.
Finally, it all comes together in the concept creation phase, where visuals, trending audio, and voiceovers are combined into one cohesive package. The result? A social media video that not only looks great but aligns with your brand’s identity, hits all the latest trends, and drives engagement.
Throughout the entire process, we keep the collaboration strong, ensuring your vision, messaging, and brand identity are at the forefront while adapting to the ever-changing social media landscape.
At Epitome Collective, we take your brand to new heights through bold, attention-grabbing visuals. Our process is streamlined but built to deliver impact at every step.
- Pre-Production: We start by digging into your goals, audience, and message, crafting a concept and script that sets the tone for your brand’s voice.
- Production: This is where your ideas come to life. We create dynamic, engaging visuals that connect with your audience, ensuring every second is designed to stop the scroll and keep eyes on your brand.
- Post-Production: Finally, during post-production, we get down to editing, adding that extra layer of polish to turn your footage into a standout, scroll-stopping video.
From start to finish, it’s all about creating content that hits hard and makes your brand unforgettable.