UNDER ARMOUR | Kirstie Gannaway
Epitome Collective partnered with Under Armour to create a powerful and visually striking campaign featuring Kirstie Gannaway, a professional mixed martial artist and fitness icon. Our aim was to spotlight Under Armour’s commitment to empowering athletes through a high-energy video that showcases Kirstie’s discipline, strength, and resilience. Using dynamic cinematography and seamless editing, we highlighted her training journey while embodying the brand’s ethos of pushing boundaries and breaking limits.
UNDER ARMOUR | Kirstie Gannaway
UNDER ARMOUR | Kirstie Gannaway
In collaboration with Under Armour, we told the inspiring story of Kirstie Gannaway through a captivating video campaign.
By capturing her intense training routines and moments of focus, we portrayed the essence of perseverance and grit. The visuals were paired with bold transitions and powerful music to amplify the narrative, aligning with Under Armour’s mission to inspire and elevate athletes everywhere. This campaign successfully showcased the synergy between the brand and Kirstie, leaving a lasting impression on viewers.
In collaboration with Under Armour, we told the inspiring story of Kirstie Gannaway through a captivating video campaign.
By capturing her intense training routines and moments of focus, we portrayed the essence of perseverance and grit. The visuals were paired with bold transitions and powerful music to amplify the narrative, aligning with Under Armour’s mission to inspire and elevate athletes everywhere. This campaign successfully showcased the synergy between the brand and Kirstie, leaving a lasting impression on viewers.
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