Branded Content

Amazon Prime

Leveraging #AsianParentTings with Annette Lee for Amazon Prime Brand Amplification

Our team developed a witty script that accentuates Amazon Prime's benefits like Unlimited Delivery and Amazon Fresh, using Annette Lee's humour to appeal to her audience. The result was an ad that cleverly integrated Amazon's USPs into a memorable, community-focused narrative. This project amplified Amazon Prime's brand awareness, positioning it as a must-have service in a competitive market. The ad was written and produced by our campaign video production team, with Annette Lee's humour carrying Amazon Prime's key benefits.

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