Our team took a modern, active, and vibrant approach to this project with FairPrice Xtra. We made sure to send out the brand’s message that highlights the extra fun and special time to bond with family, friends, and loved ones at their newest location at VivoCity.
The intention was to show the pleasurable and relatable experience of spending time at FairPrice Xtra. We did this by integrating the concept of a collage format and boomerang-style videos in the production.