Justin Choo is the co-founder and CEO of Epitome Collective, a creative studio and video production house based in Singapore that brings stories to life through bold ideas and stunning visuals. With a deep belief that every brand has a unique story to tell, Justin is driven to craft content that resonates deeply, inspires action, and leaves a lasting impression. Seamlessly blending artistry and strategy, he leads his team with a commitment to quality, originality, and purpose, empowering them to innovate and excel.
Day to day, Justin works closely with clients as a creative problem solver, diving into their unique challenges and collaborating to transform abstract ideas into visually stunning, strategic solutions. His hands-on approach ensures every project reflects the client’s vision while pushing creative boundaries. At the same time, Justin is deeply involved in building and nurturing his team at Epitome Collective, fostering a culture of innovation, growth, and collaboration. By empowering his team to thrive, he ensures the studio not only delivers exceptional work but also grows as a creative powerhouse.
As a creative, director, and storyteller, Justin’s passion for visual storytelling and his business acumen have positioned Epitome Collective as the go-to partner for brands seeking meaningful, impactful content. Looking ahead, Justin envisions expanding the studio’s global impact while mentoring the next generation of creatives, offering not just production services, but a partnership in crafting stories that truly matter.