Justin Choo

EPITOME COLLECTIVE

As a film Director with roots planted in the creative soil of Lasalle College of the Arts, I've woven my entrepreneurial spirit into the very fabric of the advertising world. My heart beats for the art of connection—crafting narratives that not only speak to audiences but connecting with them through a visual level.

My arsenal is rich with the artistry of creative problem-solving, the magic of brand storytelling through video, the alchemy of content creation, the finesse of post-production. At the core of my ethos is the belief that creativity thrives in joy, making every moment an opportunity for fun and innovation.

At the helm of Epitome Collective, I lead a voyage into the uncharted territories of film content. Here, we are more than creators; we are pioneers, embarking on a mission to redefine the essence of engagement and transform fleeting moments into enduring legacies.

Founder / Creative Director

We are focused on effective content strategy and creativity for forward-thinking brands - we do things differently here because we believe in work that works for both your audience and your business.

CONTACT

EPITOME COLLECTIVE

FREQUENTLY ASKED QUESTIONS ABOUT PRODUCTION HOUSES

1. WHAT DOES A PRODUCTION HOUSE DO?

A production house is a team of skilled video creators, directors, producers, and editors who work to produce video content for television, social media, corporate advertising, events, and commercials. When it’s all about turning a concept into reality, a production house merges all of its different talents and departments to develop, film, and edit media in a way that tells an appealing story.

2. WHAT DOES VIDEO PRODUCTION INCLUDE?

At Epitome Collective, video production is a high-octane, three-phase journey. Pre-production is where the blueprint for your bold vision is meticulously crafted, setting the stage for what’s to come. Then, we move into the shoot—where every frame is captured with precision and style. Finally, post-production is where the magic happens. We elevate your content with razor-sharp editing, dynamic pacing, and cutting-edge sound design, blending foley, music, and mind-bending effects to deliver a visual masterpiece. Whether it’s a snappy ad, an ad for a marketing campaign, or a cinematic TV commercial video production, we bring your brand’s boldest ideas to life every time.

3. WHY WORK WITH A LOCAL VIDEO PRODUCTION COMPANY?

Working with a local video production company in Singapore, like Epitome Collective, will give you access to skilled video creators who know what it takes to make a great video. We’re connected with industry veterans and equipped with the professional expertise required to create video content for any type of business.

4. WHAT MAKES OUR CREATIVE PRODUCTION HOUSE STAND OUT FROM THE REST?

At our production house in Singapore, creativity fuels everything we do. We craft bold, culture-driven content that resonates with audiences and leaves a lasting impact. Staying ahead of trends is our game, producing content that’s timely, relatable, and impossible to ignore. With our innovative production techniques, we don’t just create videos—we craft experiences that capture attention in a fast-paced, ever-evolving world. Ready to elevate your brand? Reach out to us at info@epitomecollective.com or call +65 91700616, and let’s push the boundaries of what’s possible.

5. WHAT IS THE PROCESS FOR CREATING A VIDEO WITH EPITOME COLLECTIVE?

A typical video production process with Epitome Collective goes as follows:

  • Initial Consultation: The collaboration begins with an initial consultation, where we listen to the client’s objectives, ideas, and creative vision. This stage is crucial for establishing a solid understanding of the project’s goals and requirements, enabling us to align our services with the client’s expectations.
  • Concept Development: Based on the client’s input and our expertise, we work together to develop a concept for the video. This stage often involves brainstorming, discussions, and refining ideas to ensure the proposed concept aligns with the client’s vision and effectively communicates their message.
  • Pre-Production Planning: In the pre-production phase, we continue to collaborate with the client on key aspects of the project, such as scriptwriting, storyboarding, casting, location scouting, and scheduling. By involving the client in these critical decisions, we ensure that the project stays true to their vision.
  • Production Process: During the production stage, we maintain open communication lines with the client, providing regular updates on the project’s progress and addressing any concerns or feedback they may have. This transparency enables us to make any necessary adjustments to ensure the client’s vision remains at the forefront of our work.
  • Post-Production Collaboration: In the post-production phase, we involve the client in reviewing the footage, selecting the best shots, and providing feedback on the editing process. By incorporating their input, we can fine-tune the video to match their vision and deliver a final product that meets their expectations.
  • Final Review & Delivery: Once the video is edited and polished, we present the final product to the client for review. We make any necessary revisions based on their feedback, ensuring that the end result aligns with their vision before delivering the completed video.

6. HOW DOES EPITOME COLLECTIVE ENSURE THAT THE VIDEO PRODUCTION MEETS THE CLIENT'S EXPECTATIONS?

At Epitome Collective, we prioritise client satisfaction and work diligently to ensure that our video production meets their expectations. We achieve this through a combination of effective communication, a clear understanding of the project goals, and maintaining quality throughout the production process. Here’s how we ensure that our video production aligns with our client’s expectations:

  • Establish Clear Objectives: During the initial consultation, we focus on understanding the client’s objectives, goals, and vision for the project. By setting clear expectations from the outset, we can align our services with their requirements and work towards meeting their expectations.
  • Frequent Communication: Open and frequent communication with the client is vital for understanding their expectations and addressing any concerns that may arise during the production process. We maintain regular contact with the client, providing updates on progress and seeking feedback to ensure the project stays on track.
  • Inclusive Decision-Making: We involve the client in key decisions throughout the production process, such as concept development, scriptwriting, casting, and location scouting. By including the client in these critical stages, we ensure that their vision and preferences are taken into account, and the final product aligns with their expectations.
  • Quality Control: Our team of experienced directors, producers, editors, content creators, and writers is committed to delivering high-quality video content. We maintain rigorous quality control measures at every stage of the production process, ensuring that the final product meets both our standards and the client’s expectations.
  • Review and Feedback: During the post-production stage, we share the video drafts with the client for review and feedback. By incorporating their input, we can make any necessary adjustments to the video, ensuring it meets their expectations before the final delivery.

Flexibility and Adaptability: We understand that projects can evolve, and client expectations may change during the production process. Our team is flexible and adaptable, ready to adjust our approach to accommodate any new requirements or feedback from the client.

7. HOW DOES EPITOME COLLECTIVE INCORPORATE STORYTELLING INTO ITS VIDEOS?

Visual storytelling is our core focus as a production house, and we are constantly pushing the boundaries of what can be achieved through the medium. Our skilled directors, cinematographers, and editors use visual elements, such as camera angles, lighting, colour grading, and composition, to enhance the storytelling. These visual cues help convey the mood, tone, and emotions within the story, creating a more immersive and engaging experience.

8. What is the process for creating a video with Epitome Collective?

A typical video production process with Epitome Collective goes as follows:

  • Initial Consultation: The collaboration begins with an initial consultation, where we listen to the client’s objectives, ideas, and creative vision. This stage is crucial for establishing a solid understanding of the project’s goals and requirements, enabling us to align our services with the client’s expectations.
  • Concept Development: Based on the client’s input and our expertise, we work together to develop a concept for the video. This stage often involves brainstorming, discussions, and refining ideas to ensure the proposed concept aligns with the client’s vision and effectively communicates their message.
  • Pre-Production Planning: In the pre-production phase, we continue to collaborate with the client on key aspects of the project, such as scriptwriting, storyboarding, casting, location scouting, and scheduling. By involving the client in these critical decisions, we ensure that the project stays true to their vision.
  • Production Process: During the production stage, we maintain open communication lines with the client, providing regular updates on the project’s progress and addressing any concerns or feedback they may have. This transparency enables us to make any necessary adjustments to ensure the client’s vision remains at the forefront of our work.
  • Post-Production Collaboration: In the post-production phase, we involve the client in reviewing the footage, selecting the best shots, and providing feedback on the editing process. By incorporating their input, we can fine-tune the video to match their vision and deliver a final product that meets their expectations.
  • Final Review & Delivery: Once the video is edited and polished, we present the final product to the client for review. We make any necessary revisions based on their feedback, ensuring that the end result aligns with their vision before delivering the completed video.

9. How does Epitome Collective ensure that the video production meets the client's expectations?

At Epitome Collective, we prioritise client satisfaction and work diligently to ensure that our video production meets their expectations. We achieve this through a combination of effective communication, a clear understanding of the project goals, and maintaining quality throughout the production process. Here’s how we ensure that our video production aligns with our client’s expectations:

  • Establish Clear Objectives: During the initial consultation, we focus on understanding the client’s objectives, goals, and vision for the project. By setting clear expectations from the outset, we can align our services with their requirements and work towards meeting their expectations.
  • Frequent Communication: Open and frequent communication with the client is vital for understanding their expectations and addressing any concerns that may arise during the production process. We maintain regular contact with the client, providing updates on progress and seeking feedback to ensure the project stays on track.
  • Inclusive Decision-Making: We involve the client in key decisions throughout the production process, such as concept development, scriptwriting, casting, and location scouting. By including the client in these critical stages, we ensure that their vision and preferences are taken into account, and the final product aligns with their expectations.
  • Quality Control: Our team of experienced directors, producers, editors, content creators, and writers is committed to delivering high-quality video content. We maintain rigorous quality control measures at every stage of the production process, ensuring that the final product meets both our standards and the client’s expectations.
  • Review and Feedback: During the post-production stage, we share the video drafts with the client for review and feedback. By incorporating their input, we can make any necessary adjustments to the video, ensuring it meets their expectations before the final delivery.
  • Flexibility and Adaptability: We understand that projects can evolve, and client expectations may change during the production process. Our team is flexible and adaptable, ready to adjust our approach to accommodate any new requirements or feedback from the client.

10. How does Epitome Collective incorporate storytelling into its videos?

Visual storytelling is our core focus as a production house, and we are constantly pushing the boundaries of what can be achieved through the medium. Our skilled directors, cinematographers, and editors use visual elements, such as camera angles, lighting, colour grading, and composition to enhance the storytelling. These visual cues help convey the mood, tone, and emotions within the story, creating a more immersive and engaging experience.

NEWSLETEER

EPITOME COLLECTIVE

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