“Being mindful is a habit that U have to create.”
That’s what Kirstie Gannaway said in her #U1st campaign with Under Armour that we had the great opportunity to work on.
In this project, we were able to capture Kirstie in her space of mindfulness and focus on the things that helped her build this habit. Using Kirstie’s actual voice paired with our remarkable angles and transitions brought out the best possible way that we could capture her story.