We worked with the UA team in both the ideation and execution of this campaign, and the film was made to inspire local sports enthusiasts. We focused on the intense heat of Singapore, juxtapositioning it against how the ISO-Chill allows athletes to keep their cool, as well as highlighting the benefits of the product. Showcasing the rollercoaster of emotions and hurdles one goes through as an athlete, we wanted to create brand association with the idea of perseverance – because with Under Armour, “The Only Way is Through”.
Overview