TIKTOK FOR BUSINESS

Overview

Compressing 2021 in a 1-minute video was not an easy task. But with the main idea revolving around joy, it was clear we had to focus on the authenticity of user-generated content. We featured organic content to highlight the real connections built within the app. Adding motion graphics that match the playful and lighthearted vibe perfectly captured an entire year of making and spreading joy when it felt rare.

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